Serviced Office Video Guide

For today’s entry on the Serviced Office Video Guide, I decided to search Google for the term “serviced office videos”. First let me say that almost no one searches on this term, but the results show how good marketing can boost your overall online marketing presence.

Despite the fact that I have just started this blog, my website comes up first. This is the only site of its kind, and the site title “Serviced Office Video Guide” is pretty close to the search term, so its not surprising that we come up first.

The second item in the results pages is a video from a serviced office provider in the Asia Pacific region. Intent to find out why their videos are results-worthy, I did some investigating. It didn’t take long to figure out that they marketed the fact that they created a video series, dubbed “Chaos to Calm”. The Executive Centre issued a press release (utitlizing a free release service) with their PR agency describing what they did and the message they wanted to convey. I noticed that they also placed the video on multiple video sites, but Youtube came up first.

The video itself is just OK. It conveys the message that a serviced office center can simplify your day. However, I think if you’re unfamiliar with the concept, then it might not resonate quite that well.

So, the takeaway is that there is a cost effective way for a serviced office company to market itself online in novel ways. While very few people searching for office space will use this terminology, if you show up for “long tail” terms like this, its evidence that this can boost your overall search engine performance. Also, you get sites like this the Serviced Office Video Guide talking about you, which will help your search engine rankings.

View this video on Youtube.